Unveiling the latest addition to their high-performance vehicle lineup, BMW has announced the pricing for their newest models of the XM plug-in hybrid SUV. The BMW XM Label Red and the XM Label Red Edition, both set to debut in the local market in the last quarter of 2023, bear a starting price of $344,200 and $349,900 (pre on-road costs) respectively.

To draw a comparison, the standard XM model, which is slated for release in early 2023, is tagged at $297,900 prior to on-road costs. For comprehensive price and specification details of the standard XM model, please refer to our dedicated article [here].

The Label Red variants boast a more formidable rendition of the XM's twin-turbocharged V8 plug-in hybrid engine, producing a system output of 550kW and 1000Nm, a considerable increase of 70kW and 200Nm from the standard XM. The acceleration from 0 to 100km/h is reduced to a stunning 3.8 seconds, a half-second improvement from the standard model.

Driving this performance increase is a V8 engine upgraded to deliver 430kW and 750Nm, a surge of 100Nm over the standard XM. The Label Red Edition, a limited-edition release with only 500 units produced worldwide, showcases 30 units bound for Australia, draped in BMW Individual Frozen Carbon Black metallic with a vibrant Toronto Red waistline accent.

The Label Red's unique aesthetic draws parallels to iconic classics like the Ford Gran Torino from Starsky & Hutch and the A-Team’s van. Additional red accents adorn the double-kidney grille frame and the rear diffuser. On the inside, the Label Red Edition features a Fiona Red and Black Merino leather finish, with a "1 of 500" commemorative plaque adding a touch of exclusivity.

Both the XM Label Red and Label Red Edition are powered by a twin-turbocharged 4.4-litre petrol V8, coupled with a synchronous electric motor and a 25.7kWh lithium-ion battery. The powertrain employs an eight-speed automatic transmission alongside a rear-biased M xDrive all-wheel-drive system, topped with an electronically controlled locking rear differential. The entire system delivers a whopping 550kW of power and 1000Nm of torque, with an impressive 0-100km/h sprint of 3.8 seconds.

Notably, the XM Label Red models claim an electric range of up to 83km under the stricter WLTP cycle, with a combined fuel consumption rating of 1.6-1.7L/100km.

Dimensionally, the BMW XM spans 5110mm in length, 2005mm in width, and 1755mm in height, with a 3105mm wheelbase. In terms of after-sales, BMW offers a five-year BMW Service Inclusive package along with a five-year, unlimited-kilometre warranty for the XM.

The BMW XM Label Red is scheduled for arrival in Australian showrooms by the end of 2023, reinforcing BMW's commitment to high-performance, cutting-edge hybrid technology.

Regarding safety, the 2024 BMW XM Label Red boasts an extensive suite of safety features as below, although it hasn't yet been officially evaluated by ANCAP or Euro NCAP.

Autonomous emergency braking

Front and rear cross-traffic alert

Blind-spot monitoring

Driving Assistant Professional

Adaptive cruise control with stop/go

Steering and Lane Control Assistant

Automatic speed limit assist

Parking Assistant Plus

Reversing Assistant

Front and rear parking sensors

3D surround-view camera

2024 BMW XM Label Red Pricing (estimated drive away prices)

2024 BMW XM Label Red - 368,054 (NSW) or 366,061 (VIC)

2024 BMW XM Label Red Edition - 374,092 (NSW) or 372,053 (VIC)

2024 BMW XM standard features:

480kW/800Nm twin-turbo V8 hybrid system

22-inch light alloy wheels (23-inch available as a no-cost option)

'Night Gold' exterior trim highlights

Metallic paintwork

Illuminated 'kidney' grille surround

12.3-inch digital instrument cluster

14.9-inch infotainment touchscreen with Apple CarPlay, Android Auto, satellite navigation, digital radio

Head-up display

1500-watt Bowers and Wilkins sound system

Wireless smartphone charging

Carbon-fibre interior trim

Four-zone automatic climate control

Merino leather interior upholstery

Power-adjustable front seats with heating, ventilation and a massage function

Heated centre console, front armrest, rear seats

Heated and cooled front cup holders

Ambient interior lighting

BMW Digital Key Plus (allowing Apple iPhone users to lock and unlock doors)

Driving Assistant Professional package, including:

Autonomous emergency braking

Lane-keep assist

Lane centring assist

Blind-spot monitoring

Front and rear cross-traffic alert

Adaptive cruise control with stop and go

Parking Assistant Professional package, including:

360-degree camera with 3D view

Automatic parking

Tyre pressure monitoring

AC charging at up to 7.4kW

Five-year BMW Service package

2024 BMW XM Label Red adds (over XM):

550kW/1000Nm twin-turbo V8 hybrid system

Shadow Line black exterior detailing

Merino leather upholstery in Black and Fiona Red

Carbon-fibre interior trim with red and blue accents

BMW Individual metallic paint

2024 BMW XM Label Red Edition adds (over XM Label Red):

BMW Individual Frozen Carbon Black exterior paint

Kidney frame, rear diffuser inserts and waistline in Toronto Red

22-inch '922M' alloy wheels in Jet Black with red accents

Unique Merino leather with "exclusive contents" in Fiona Red/Black

'1 of 500' plaque located in cabin